By Rose Mushi
Your Talent is not enough. It must be converted
skill for it to have market value.
Talent is common. Dedication is rare. And It takes dedication to convert a talent to a Skill.
There are 3 ways to commercialize your talent; 3 ways to make profit from your talent. Let us look at them quickly.
1. BRAND YOUR TALENT.
What this simply means is what are the qualities of your talent that differentiates, distinguishes your talent from others? What sets you apart from others? What is your USP -Unique Selling Point? Don't try to do or imitate other people with the same talent....There is something different about you, Find it and Focus on developing it.
Branding also includes dress style, slogan, colour, voice pitch, name you have that makes your talent remain in the minds of people. A brand is that colour, logo, name, slogan, style that sets your talent apart from others, that make people quickly notice.
Your job is to accentuate it!
This is what makes you worth commercial value in the market place.
People pay more for brands than for products or services.
2. PACKAGE YOUR TALENT.
Packaging attracts.
Talent is common. Dedication is rare. And It takes dedication to convert a talent to a Skill.
There are 3 ways to commercialize your talent; 3 ways to make profit from your talent. Let us look at them quickly.
1. BRAND YOUR TALENT.
What this simply means is what are the qualities of your talent that differentiates, distinguishes your talent from others? What sets you apart from others? What is your USP -Unique Selling Point? Don't try to do or imitate other people with the same talent....There is something different about you, Find it and Focus on developing it.
Branding also includes dress style, slogan, colour, voice pitch, name you have that makes your talent remain in the minds of people. A brand is that colour, logo, name, slogan, style that sets your talent apart from others, that make people quickly notice.
Your job is to accentuate it!
This is what makes you worth commercial value in the market place.
People pay more for brands than for products or services.
2. PACKAGE YOUR TALENT.
Packaging attracts.
Packaging involves doing a complementary card, having a business manager, having a website, having your demos and profile brochures.
Packaging also means converting your talent to sellable and well packaged products. For example, having a musical album, a show, a book, a magazine, a radio program etc. Package products sell higher than unpackaged products.
3. PROMOTE YOUR TALENT.
Nothing succeeds until somebody sells. At the beginning of your career , you must promote your talents/ products. You must scout for jobs, look for them. You must accept every invitation and make sure that you have a lot of visibility. Continuous promotion would eventually pay off financially.
GOD, ME AND YOU WANTS YOU RICH............GO NOW!!!!!!!
